GG Blueprint
Three slots open this month

The people who'd buy from you don't know you exist.

Facebook and Instagram show your content to people who already know you. TikTok is the only place that shows it to everyone else. I make the videos, I publish them, and every Monday you get a report on what worked.

Content made for Durex · Gullfiskur.is · RE/MAX · Bæjarins Beztu Pylsur
You own the account from day one

Who does what
YOU Show up for one shooting day.
Answer one email a month.
ME Ideas · scripts · filming · editing · captions · sound · publishing · measurement · reporting

This is the difference between hiring an editor and hiring a marketing department. You aren't buying videos — you're buying never having to think about this again.


01 The work

This isn't a showreel. It's what the client received.

Full length, with sound, exactly as delivered. Turn the sound on — half the work is in there.

Gullfiskur.isClient

Street interviews · Smáralind

Strangers stopped in a shopping centre and asked about Tinder. Cut to the beat, with numbers and captions landing exactly on the reactions — every word timed to the frame it is spoken on.

Gullfiskur.isClient

Street interview · break-ups

One question, many answers, nothing staged. Each answer is cut to end on the thing that pulls you into the next one. That is why people watch to the end instead of for four seconds.

Gullfiskur.isClient

Street interview · messages at night

The longest cut in the campaign at 52 seconds, and it still holds. The best answers are not at the front — they land around the twentieth second, exactly where people usually scroll away.

Gullfiskur.isClient

Scripted ad · higher or lower

A game that holds people to the last second, with the product in frame the whole way through. Nobody watches an ad by choice; everybody watches a game.

Gullfiskur.isClient

Scripted ad · new cast

Same format, different people. This is how one video becomes a series: the format is reusable even though the content is not, and the viewer knows immediately what they have walked into.

Gullfiskur.isClient

Brand cut · the slogan

The shortest cut, and the only one where the product speaks for itself. Graded on its own so the packaging holds the same colour on a phone screen as on a desktop.

Who I've worked for

Durex · Gullfiskur.is · RE/MAX · Bæjarins Beztu Pylsur.

Above I show only what I'm proud of and free to show. Some of the rest predates the method I work by today, and some belongs to the client. I'm not going to claim I made these companies grow — I don't know what happened on their accounts afterwards, and anyone who tells you that without numbers is selling you a story.

What I can show you is the work itself, and what I'd do for you. That takes fifteen minutes.


02 How it works

One shooting day. A month of content.

You don't hire anyone, learn anything new, or keep a publishing calendar. You show up once. I do the rest.

01 · DAY 1

I come and film

The product, the machine, the staff — whatever is genuinely interesting about you. One session, a few hours.

02 · DAYS 2–5

Many videos, one session

Different angles and different openings from the same footage. Not the same video recut eight times.

03 · ALL MONTH

Publishing and measurement

I publish, measure, and adjust the next video to the numbers. Or you get the files ready to post — your call.

04 · EVERY MONDAY

A report in your inbox

What went out, what worked, what's next. Including the weeks the numbers were bad — especially those.


03 The edit

Fast doesn't mean cheap-looking.

The speed comes from the system, not from skipping work. This goes into every single video — including the eighth one that month.

Captions timed to every word

The word lands on the same frame it's spoken — not whole sentences appearing at once. That's the difference between captions people read and captions people scroll past.

Your brand colours, not default white

When two people speak in one video, each gets their own colour so the viewer never loses the thread. A detail nobody notices — until it's missing.

The opening is cut last

The first 1.5 seconds decide everything; half the audience leaves there. I cut the opening last, once I know what the strongest moment in the video actually is.

Colour and sound on every clip

The same work that goes into a single commercial, run across eight videos instead of one.


04 The packages

Editing and strategy. A to Z.

You buy the amount of it you need — more videos, more accounts, more of my time. All prices exclude VAT.

Package 1

The Foundation

2 videos a month, produced from idea to publication: script, filming, editing, captions timed to every word, sound and colour.

Monthly review call — optional, you decide whether to take it.

Management of one social account included: publishing, scheduling, replying to comments. Each additional account: ISK 45,000 + VAT per month.

You own the content — footage and finished files handed over to you.
ISK 220,000 / mo.
+ VAT · 6 months, paid monthly · first 3 binding · exit at month 3 if 100,000 views aren't reached
Most popular Package 2

The Marketing Department

Everything in Package 1, plus:

4 videos a month instead of two.

Weekly review call — optional.

Two accounts included, and additional accounts at a lower rate: ISK 35,000 + VAT.

Ad cutdowns: every video also delivered as 6- and 15-second versions, ready for paid campaigns. Same content, twice the use.

A written monthly report with the numbers, not just a call.
ISK 400,000 / mo.
+ VAT · 6 months, paid monthly · first 3 binding · exit at month 3 if 100,000 views aren't reached
A to Z Package 3

Everything

Everything in Packages 1 and 2, plus:

8 videos a month.

Four accounts included, additional at ISK 25,000 + VAT.

Two-hour response time, any day of the week, on a direct line. Not a "24/7 helpdesk" — I'm one person and I promise what I can actually keep.

Quarterly strategy day: half a day at your place mapping out the next three months.

Competitor watch: a monthly summary of what three of your competitors are publishing and which of it is working.

Priority in the shooting calendar — you pick the dates first.
ISK 720,000 / mo.
+ VAT · 6 months, paid monthly · first 3 binding · exit at month 3 if 100,000 views aren't reached
Bespoke

Your own package

If none of the packages above fits, we build the one that does. We sit down and go through what you actually need — how many videos, how many shoot days, which channels, over what period — and I write the agreement from that conversation. Once we've settled on the price I send you a six-character password. You enter it here and see exactly the agreement we discussed, ready to sign.

  • Price and scope set in conversation, not by a rate card
  • The agreement is written before you type the password — no surprise numbers
  • Meta Ads can be folded in at whatever rate we agree
  • Same electronic signature as every other package
Password
Sent after we talk

No password yet? Message me and we'll book twenty minutes.

Choosing a package opens the agreement written for your company. You'll need the access code I send you — it's what ties the agreement to the right company, the right price and the right term.


05 What you're probably thinking

Three questions, answered up front.

"What if it doesn't work?"

The first three months are binding, but if your TikTok hasn't reached 100,000 views on the content I made by the end of month three, you can walk away with nothing further owed. You're not trusting me for six months — you're trusting me for three, with a number attached.

"What if we want out?"

The account is yours from day one. I get access through Business Center and you can revoke it the same day, without notice, whatever the contract says. I keep clients with numbers, not by making it hard to leave.

"Why not just run ads?"

Followers are an asset, ads are rent. Stop paying and the ads stop the same day. The followers you gain this month are still there in two years — and they cost nothing each time you reach them.


06 Next step

Fifteen minutes. Nothing sold on the call.

Give me fifteen minutes — at your place or online — and I'll show you exactly what I'd make for your company, with your product, before you pay anything. If the plan doesn't convince you, that's an answer too, and you're a few video ideas better off.

I shoot everything myself — which is why there are three slots, not thirty.

Guðmundur Jóhann Guðlaugsson · GG Blueprint · Reykjavík, Iceland
gummigiga@ggblueprint.app · ggblueprint.app
The workBuy