● GUMMIGIGA00:00:00:00
I run in a towel until the school system changes.
@gummigiga1.2 million views in the last 90 days. One mission: a school system where kids learn and find themselves.
▶ PLAY20.09.2017I was an energetic kid who lived for football.
Around third grade my friends were gone. For years I was on my own.
I gamed from morning until night. My room was my whole world.
A new school, then teachers who believed in me. In 9th grade I made my first real friends in about seven years.
Upper secondary school started as a high. Then it all derailed. I started a business, and in January 2026 I dropped out.
Now I run, full-time. In a towel. Until the school system listens.
School should be where kids find themselves. Not where they get lost.
I am building an audience big enough to reach the politicians who can change it. Speaking for those who can’t speak loud enough.
A towel. A phone. A few months.
What one guy in a towel did with a phone and an Instagram account.
The world changed. The classroom barely did.
Schools around the world are still organised in remarkably similar ways: classes, a grid of subjects, one teacher per class.Paraphrased from UNESCO, Reimagining our futures together (2021)
of young people worldwide do not finish upper secondary school (2024).
15-year-olds across OECD countries have no clear plan for their career. That share has grown by more than half since 2018.
Suicide is the third leading cause of death among 15–29 year-olds worldwide, and one in seven 10–19 year-olds lives with a mental disorder.
Too many kids leave school without knowing who they are or what to do next. I want school to be where they find out.
Help me reach the people who make the rules.
To change the school system I need to sit down with politicians and decision makers around the world. Getting there takes more than a towel. It takes brands that back the mission.
Flights
Commercial flights to the meetings that matter.
Hotel stays
A place to sleep and film on the road.
Services
Anything that keeps the mission moving: transport, gear, food, tech.
Clothing
I run in a towel until a brand dresses me.
Your brand inside a series that reached 1.2 million views in 90 days.Every partnership is clearly marked as an ad.